[Stuff you just can't make up] Greymail Inboxer, the new augmented reality gaming experience from Hotmail
"Microsoft Hotmail team has released a augmented reality gaming experience for Windows Phone devices. Virtual emails are falling from the sky in the physical space all around you. Catch and sort as many emails as you can to play this unique and immersive game. Hotmail team has released this new game to celebrate their graymail protection in their service. Graymail is the legitimate but mainly unwanted email that clogs your inbox – newsletters, social updates, special offers.
"Smart advertising from Hotmail. They’ve released a new free game for Windows phone and iPhone that’s an augmented reality game. This is part of a marketing scheme to remind you of an ongoing campaign about how good Hotmail is at removing greymail (you know, those newsletters and promotions that fill your inbox). ..."
The new augmented reality gaming experience from Hotmail. Virtual emails are falling from the sky in the physical space all around you. Catch and sort as many emails as you can to play this unique and immersive game.
To mark the launch of Hotmail’s great new features to tackle graymail, Graymail Inboxer turns keeping your inbox clear into a game. Graymail is the legitimate but mainly unwanted email that clogs your inbox - newsletters, social updates, special offers. Hotmail’s new tools help you keep your inbox clear - in our game and in reality!
Play in the real world with ‘virtual’ emails falling from the sky
Use quick reactions and spatial awareness to score points by catching and sorting the virtual emails
Higher Limit: This bonus will increase your unsorted limit to give you a little more breathing space
Sweep: Sweeps your unsorted graymail into sorted pile
Schedule cleanup: Reduces the amount of graymail falling from the sky for a limited time
Flag: Moves your unsorted important email to your sorted pile
Golden email: Look out for this and grab it to score a huge bonus
Share your score and see how you compare to other players
Progress from a Featherweight Inboxer all the way up to Heavyweight, gaining badges at every step
If you let too many emails hit the ground, your inbox will stack up and it’s game over
Do you have what it takes to conquer graymail with Hotmail?
I'm not really sure how this is augmented reality and there's just so many snarky comments to be made, yet with all that I still think this gamketing (game marketing) effort kind of cool...